[ Services ]
A rendering shows the project. An animation moves through it.
[ Films ]
Architectural animation is a film that moves through or around a building, made from its 3D model before it is built. NoTriangle Studio, a 3D architectural visualization studio headquartered in the San Francisco Bay Area (Fremont, California), founded in 2014, produces walkthroughs, flythroughs and marketing films for developers and branded residential and hospitality projects across the US, Canada and the Caribbean.
For Orson Williamsburg, a boutique six-residence condominium in Brooklyn, renderings and a cinematic animation carried the SERHANT-led launch, and the building sold out, with the rendered residences all sold by the end of 2025. Read the case study
Clients and collaborators include Regent Residences with Foster + Partners, LinkedIn (with NBBJ), Capri Holdings, Capital One, Marriott, Lalique, David Yurman, Ken Fulk and The Moinian Group. See our case studies.
[ Our films ]
NoTriangle Studio's architectural animations are short marketing films, usually between about 50 seconds and 1 minute 40 seconds long, built from the same 3D model as the project's renderings. Recent films include:
[ What it adds ]
Animation is not a replacement for renderings. It is what comes after them. The modeling, the materials, the lighting language and the creative direction are established in the rendering set first. The animation draws from that foundation and adds the one thing a still cannot: movement through space.
For a luxury spec home, that means a short film that opens on the driveway, moves through the entry sequence and arrives at the great-room view. For a branded condominium, it means a film that opens on the aerial approach, drops into the lobby and ends in the penthouse with the city behind it. In both cases, the film amplifies what the renderings have already established.
Because the animation is built from the rendering model, it is best scoped at the start of a project, alongside the stills, rather than as an afterthought.
[ What you get ]
Format 01
Exterior approach, interior sequence, lifestyle moments and atmospheric detail, with the narrative arc, music and pacing of a real marketing film. The launch piece for the website, the broker event and press.
Right for · Luxury single-family pre-sale launches. Branded residential and hospitality launch moments.
Format 02
A first-person move through the interior: entry sequence, principal rooms, key amenities.
Right for · Sales offices, remote buyers, unit-type walkthroughs, leasing tools for rental operators.
Format 03
An exterior move around or through the development, often combining aerial and ground-level sequences, showing approach, massing and setting.
Right for · Planning and design review, investor presentations, large mixed-use and hospitality developments.
[ Walkthroughs ]
A 3D walkthrough animation is a first-person film that moves through a building before it exists: in at the entry, through the principal rooms, out to the terrace and the view. It answers the questions a floor plan leaves open, such as how the kitchen opens to the living room, how tall the ceilings feel, and what a buyer sees from the primary suite.
We build walkthroughs from the same 3D model as the renderings, so every finish and fixture matches the approved stills. Developers use them in sales galleries, send them to buyers who cannot visit, and run unit-type walkthroughs for condominium and rental launches. For how a walkthrough differs from a flythrough, read walkthrough vs flythrough.
[ Who it's for ]
[ Films ]
Dubai
Pre-launch marketing film for the first standalone Regent Residences (IHG), twin towers by Foster + Partners.
Pacific Palisades, Los Angeles
Animation of a new luxury residence in the Upper Riviera, Pacific Palisades.
Guildford, Surrey, British Columbia
Marketing film for a residential development in Metro Vancouver.
Austin, Texas
Pre-sales film for a 46-home gated community in Westlake Hills that sold out off-plan in early 2021.
Santa Maria, California
Promotional film for a master-planned rental community of about 160 acres, moving through its neighborhoods and amenities.
Monterrey, Mexico
Animation of a mixed-use business district in Monterrey.
Selected projects
A 90-second showreel of recent animation and rendering work.
[ Selected work ]
Renderings and a cinematic animation carried the SERHANT-led launch of a six-residence condominium, and the building sold out.
Read the Orson Williamsburg case studyA teaser-led pre-launch film and a full set of marketing renderings for the first standalone Regent Residences, designed by Foster + Partners.
Read the Sankari Place case studyA 60-second animation, 15 renderings and a VR tour; the home sold before completion, a record sale for Northern Nevada outside the Tahoe Basin.
Read the Clear Creek case studyA pre-sales film and full rendering suite launched a 46-home community before any home existed; it sold out off-plan in early 2021.
Read the Addie at Westlake case studyFive renderings and a cinematic launch film marketed the home before it was built; it was completed and sold in 2025.
Read the Serenity case studyTwenty-seven renderings and an animation through the estate and its vineyard setting; the developer has since returned for two more homes.
Read the Napa Valley Estate case study
Quoted word for word from our client reviews.
“We've just finalized really beautiful renders for high end boutique condos coming out and had an amazing experience. The process from start to finish involved a high level of customer service and care. We can't wait to work together on our next project!”
“Working with the NoTriangle team has been a pleasure. They were very easy to work with and delivered a great final product.”
[ Process ]
Step 1
We learn the launch calendar, the audience and where the film will run, and decide which format fits.
Step 2
The still renderings go through moodboard, white-model preview and photoreal production, locking the design, the look and the camera language while changes are still easy to make.
Step 3
Keyframes are submitted for approval before final render begins, the same logic as white-model previews for stills: the camera path, the pacing and the sequence of spaces are confirmed before any production hours are committed to final output.
Step 4
Full render, edit, music and any voiceover or overlays, then delivery of the master, cutdowns and, when scoped, source and clip files.
[ Quick answers ]
A walkthrough moves through the interior, entry to principal rooms and amenities, and suits sales offices and remote buyers. A flythrough moves around the development, often combining aerial and ground-level shots, and suits planning review and investor decks where scale and setting matter. A marketing film combines both with lifestyle moments, music and pacing, and is the launch piece for a luxury home or branded development.
Most of our marketing films run between about 50 seconds and 1 minute 40 seconds. The Sankari Place pre-launch film in Dubai runs 1 minute 13 seconds, The Addie at Westlake film in Austin 1 minute 38 seconds, and the Clear Creek film at Lake Tahoe 60 seconds. Length follows where the film will run: a website hero or broker event suits a longer cut, social platforms a shorter one.
Yes. Still renderings are the foundation of any animation, so they are produced first and included. Building the stills first lets you lock the design, camera angles and look while changes are still easy to make, before that work is carried into motion, where changes are much harder. It also means you have high-quality images for marketing straight away, while the animation is in production.
Yes. Music, pacing and voiceover are part of the production on a finished film, and we can add graphic overlays, labels and callouts where they help tell the story. Branded and unbranded versions can both be delivered. We agree the camera path and sequence at the keyframe stage, so the story is settled before any final rendering hours are committed.
Yes. From one master animation we can produce shorter edits and vertical formats for social platforms, and adjust the pacing, text or order for different audiences. Cutting these from a single master keeps the look consistent across the website, broker events and social channels.
Yes. When your agency or in-house team needs to edit, recut or fold the work into a wider campaign, we can hand over the source and clip files alongside the finished film, including the individual clips as well as the full edit. We confirm the formats and what is included as part of the scope, because it changes how the files are prepared.
[ Explore further ]
Where we work: architectural animation for projects in New York, the Hamptons, New England, Los Angeles, San Francisco, Lake Tahoe, Texas, Nashville and the Southeast, Chicago and the Midwest, Utah and the Mountain West, Vancouver, the Caribbean and Dubai.
[ Start here ]
Animation works best when it is scoped at the start of a project alongside the rendering set. The discovery call is where we understand the project, the launch calendar, and where animation fits.
Book a call