The hero image needs to be ready for the launch announcement. The listing-ready set for MLS go-live. The brochure for the broker open. Each milestone has a different channel, a different audience, and a different deadline.
Most projects need a hero, exterior and aerial context that places the development in its setting and at its scale, principal interiors covering the spaces buyers actually make decisions on, and lifestyle imagery that gives a feel for what living there looks like.
Beyond stills: animations and virtual tours when the marketing strategy calls for them. A launch video for PR. A walkthrough for sales meetings. A 360 tour for buyers who can't visit in person.