Nashville · Charleston · Charlotte · Raleigh · Southeast
Seen before it's built.
Renderings for Ray Nashville, the 32-story Pie Town tower that has since topped out, and for The Ivy in Metrocenter.
Updated
Clients and collaboratorsWestin VeLa Development Partners Johnston Marklee VANROOY Design Bello Garris
NoTriangle is an architectural visualization studio. We build the narrative behind a development: the story that sells it, gets it approved and gets it funded.
NoTriangle Studio is an architectural visualization and 3D rendering studio, headquartered in the San Francisco Bay Area, that has produced renderings and animation for developers since 2014. In Nashville, we rendered Ray Nashville, the 32-story tower at 601 Lafayette Street, for city review, and The Ivy, an office repositioning in Metrocenter.
Pie Town, Nashville, Tennessee
High-Rise Tower, Planning and Design Review Renderings.
A 32-story rental tower at 601 Lafayette Street, designed by Johnston Marklee with Lamar Johnson Collaborative and co-developed by VeLa Development Partners and Ray. Skyline views answered the height question and street views showed the sawtooth glass canopy over the ground-floor retail. The tower has topped out and opens in 2027.
Read the VeLa case study →
Metrocenter, Nashville, Tennessee
Office Repositioning, Leasing Launch Renderings.
A five-story, roughly 115,000-square-foot office building at 2 Vantage Way, repositioned by The Sason Organization. Six renderings of the lobby, tenant lounge, fitness center, rooftop terrace and a built-out suite opened leasing on the finished amenities, and WKRN ran them in April 2022 credited to NoTriangle Studio.
Read the The Ivy case study →
French Quarter, Charleston, South Carolina
Hospitality Interiors and Design Validation.
A 50-key, ground-up Westin Vacation Club at 235 East Bay Street, for the hospitality interior designers VANROOY Design with Bello Garris as architect of record. Twenty views of the lobby, amenities and guest rooms, built to Westin's brand guidelines.
Read the Westin Vacation Club case study →Our Southeast work spans a downtown tower, a hotel, an office building and an apartment community, and each set of images had a different first audience: a city review, a hotel brand team, prospective tenants, renters.
Every project runs the same way: we align the story first, then the cameras, then the images. That structure is what lets a developer, an architect, an interior designer and a brand team all sign off on the same image, and it keeps one accurate model behind every view.
For VeLa Development Partners, the renderings were made for planning boards, not for a brochure. Each tower was shown in its real city, with drone photography and CGI carrying the actual topography, light and urban scale, so reviewers could judge height, massing and skyline impact rather than imagine them. Inputs from several architects and consultants were brought into one set of 3D assets, so every board saw one version of the project.
Ray Nashville, co-developed with Ray and designed by Johnston Marklee with Lamar Johnson Collaborative, rises 32 stories in Pie Town. The skyline views answered the height question; the street views showed the sawtooth glass canopy that shelters ground-floor retail and a gallery along Lafayette Street. The tower has topped out and opens in 2027. The same program supported the approvals of the VeLa Uptown tower in Charlotte, on the former Levine Museum of the New South site, and VeLa Longview in Raleigh, on the Marbles Museum site.
At the Westin Vacation Club on East Bay Street in Charleston, the renderings were a design-validation tool. Working for VANROOY Design, with Bello Garris as architect of record, we built 20 views of the lobby, amenities and guest rooms from Revit, AutoCAD and SketchUp files and Westin's brand guidelines, in Greek Revival Charleston calibrated to a wellness brand. VANROOY gathered the notes from their client and the architect, so each view was reviewed as one set.
In Nashville's Metrocenter, The Ivy needed tenants before its new lobby, lounge, gym and rooftop existed, so six renderings opened leasing on the finished rooms, and local press ran them.
Downtown Nashville had 14 development projects under construction in the third quarter of 2026, tracked by 14 cranes, and 15 billion dollars of public and private investment under construction or planned, according to the Nashville Downtown Partnership's Q3 2026 Market Conditions Report. The same report counts 1,798 downtown homes under construction and 9,394 planned. The Partnership's development map lists the towers now rising: Pendry Hotel and Residences at 30 stories, the Nashville Edition Hotel and Residences at 28, the 60-story Paramount on Church Street, now topped out at roughly half its final height, and Ray Nashville, the 32-story tower we rendered. Demand is selective, though: a Nashville broker's May 2026 review finds several condo projects, among them Park Place at SoBro and the St. Regis Nashville, stalled on financing or with no progress since approval.
Across the region, apartments under construction equal 6.6% of existing inventory in Charlotte and 5.5% in Raleigh, against 4.3% in Nashville, down from about 6% a quarter earlier, per the Q3 2026 pipeline report from MMG Real Estate Advisors, based on CoStar and Yardi Matrix data. For a developer, that means a project competes for capital, buyers and tenants in a pipeline that is thinning and getting choosier. The imagery has to convince a review board, a lender and a buyer or tenant, often before a shovel is in the ground, so it has to be accurate to the approved design and built from one model that can serve all three.
Since 2014: 500+ projects for 150+ clients, made by our own in-house team of 20 to 30 people.
For Ray Nashville, Charlotte and Raleigh, the renderings were made for city review, not for a brochure: drone photography and CGI carrying the real skyline, and street views that show what a tower gives back at the sidewalk.
Every camera angle is approved on an untextured white model before color, light and materials go on, so a developer, an architect, an interior designer and a brand team can all sign off on composition while changes still cost almost nothing.
At the Westin Vacation Club in Charleston, the interiors were built from the designers' Revit, AutoCAD and SketchUp files and Westin's brand guidelines, so every view held the brand's own standard.
Towers set into the real skyline with drone photography, plus podium and street views for planning boards, lenders and buyers.
High-rise rendering →
Street views, courtyards and amenity decks for apartment communities, hotels and mixed-use projects, from the architect's model.
Exterior rendering →
Hotel lobbies, guest rooms and residence interiors styled to the specified finishes and FF&E, ready for brand review.
Interior rendering →
Lobbies, tenant lounges, rooftops and spec suites for office repositioning and leasing, rendered before the work is done.
Office rendering →See our 3D rendering services or how we work.
Beyond the renderings:design support, landing pages, lookbooks and brochures that carry the same story into the sale.
Southeast projects reach us from developers, architects, interior designers and their marketing agencies, and each has a different first audience to convince. Each page explains how the work changes for your role:
Or start with an overview of all the client types we work with.
Recent examples: VeLa Development Partners with Ray (Ray Nashville, alongside Johnston Marklee), The Sason Organization (The Ivy), and VANROOY Design with Bello Garris (Westin Vacation Club, Charleston).
We serve developers, architects and agencies in Nashville and across the Southeast, working remotely with calls and shared online reviews. Places where we have a published case study are in bold:
Other regions: Texas, New York, the Caribbean, Chicago and more projects across the US.
How renderings built to get a design approved by an owner, a review board or a planning department differ from renderings built to sell.
How hotel and branded hospitality projects use visualization: launches, capital-partner materials, operator brand alignment and phased rollouts.
How drone capture is blended with 3D renderings to ground a project in its real site and skyline.
FAQ
Choose a studio that has already worked in your market and can show what the imagery did. NoTriangle Studio, a 3D visualization studio headquartered in the San Francisco Bay Area and in business since 2014, rendered Ray Nashville, the 32-story tower at 601 Lafayette Street, for city review; The Ivy, an office repositioning in Metrocenter whose renderings opened leasing; and the Westin Vacation Club in Charleston, rendered to Westin's brand guidelines for VANROOY Design. Whichever studio you choose, ask to see work from your building type, white-model approval of every camera angle, and how the studio handles several people signing off.
No. NoTriangle Studio is headquartered in the San Francisco Bay Area (Fremont, California), with its in-house production team based in Brazil, and a team of 20 to 30 people produces every project in-house. We have no separate office in Nashville or the Southeast; our projects in Nashville, Charleston, Charlotte, Raleigh and Salem ran remotely on calls and shared online reviews. You can meet the people who lead every project on our About page.
Yes, when they are made for the reviewers. On the VeLa program, each tower was shown in its real city with drone photography and CGI, so boards could judge scale, massing and skyline impact rather than imagine them. For Ray Nashville the skyline views answered the height question, and the street views showed the sawtooth glass canopy sheltering ground-floor retail along Lafayette Street. The same program supported approvals for the VeLa Uptown tower in Charlotte and VeLa Longview in Raleigh. More on the difference is in approval renderings vs sales renderings.
Yes. For the Westin Vacation Club on East Bay Street in Charleston, we produced 20 hospitality views for VANROOY Design, with Bello Garris as architect of record, working from Revit, AutoCAD and SketchUp files and Westin's brand guidelines. The renderings served as a design-validation tool across 50 keys and the public spaces, giving the designers, their client and the architect one set of views to review together. See our guide to hotel rendering.
That is what they did at The Ivy in Nashville's Metrocenter. The Sason Organization repositioned the five-story building with a new lobby, tenant lounge, fitness center and rooftop terrace, and six renderings, including a built-out tenant suite, let leasing open on the finished rooms before the physical work was complete. When the upgrade was announced in April 2022, WKRN ran the renderings credited to NoTriangle Studio.
Industry-wide, published guides put a 3D rendering at roughly $250 to $5,000+ per still image in 2026, and architectural animation at roughly $2,000 to $18,000 per finished minute, depending on the number of views, interior or exterior, custom modeling and whether design is part of the work. These are industry-wide ranges, not NoTriangle prices. We price every NoTriangle project to its scope once we have reviewed it; there is no price list. See how much 3D rendering costs.
To review a project properly we need to see the design and know what the images must achieve. The architect's latest 3D model (Revit, Rhino or SketchUp) is the best start; CAD drawings, finish schedules, FF&E packages, a hotel brand's guidelines and reference images all help. Every project includes white-model previews of each camera angle, a milestone schedule, high-resolution files for web, print and outdoor, and commercial usage rights. Revision rounds are included, and the exact number is confirmed in the proposal. See files needed for 3D rendering.
Tell us what the images need to do and who has to approve them. We review every enquiry personally and come back with how we would approach it and whether we are the right studio for it.
