Dubai · United Arab Emirates
Seen before it's built.
The pre-launch film and renderings for the world's first upper-luxury standalone Regent Residences, by Foster + Partners.
Updated
Clients and collaboratorsRegent Foster + Partners Sankari Properties Portia Fox
NoTriangle is an architectural visualization studio. We build the narrative behind a development: the story that sells it, gets it approved and gets it funded.
NoTriangle Studio is an architectural visualization and 3D rendering studio, headquartered in the San Francisco Bay Area, that has produced renderings, animation and launch films for luxury developers since 2014. In Dubai, we made the pre-launch film and marketing renderings for Sankari Place, the world's first upper-luxury standalone Regent Residences by Foster + Partners, and the complete set of renderings for Esmé Beach Residences on Dubai Islands.
Business Bay, Dubai
Branded Residences, Pre-Launch Film and Marketing Renderings.
The world's first upper-luxury standalone Regent Residences (IHG): twin 180-metre Foster + Partners towers on the Dubai Water Canal for Sankari Properties. A cinematic film and 15 priority renderings carried the September 2024 Sankari and IHG launch announcement, then a full set of marketing renderings, made to Regent's brand book, served the sales phase.
Read the Sankari Place, Regent Residences case study →
Island A, Dubai Islands
Beachfront Condominium, Complete Set of Marketing Renderings.
A wellness-focused condominium of 109 one- to three-bedroom residences on the beach side of Dubai Islands. Eighteen renderings covered the tower from the water, eight amenity spaces and seven residence interiors, produced in 2024 through the project's branding agency while the brand itself was taking shape.
Read the Esmé Beach Residences case study →
In Dubai, the renderings and the film are the product for months: buyers, many of them abroad, commit off-plan to what the images show, and on a branded residence the images also answer to an operator's brand team.
Every project runs the same way: we align the story first, then the cameras, then the images. That structure is what lets a developer, an architect, an interior designer and an operator all sign off on the same image.
The Sankari Place film
Pre-launch film for Sankari Place, Regent Residences, Business Bay, Dubai
At Sankari Place, the brief was not to explain the building but to build desire before it was revealed. We led with a teaser approach: close-up architectural moments, partial views, atmospheric light and material detail, paired with lifestyle footage for buyers who see Dubai as a base rather than a permanent home. The imagery was made to Regent's brand book, carried the Sankari and IHG announcement on 10 September 2024, and the full film was published in January 2025, with Foster + Partners' design reveal.
At Esmé Beach Residences, we worked through the project's branding agency while the brand itself was still being created. Eighteen images set its visual world, one palette of travertine, warm wood, copper and Gulf light, and the brand mark was placed inside the renders. More on how a branded launch is phased and approved is in our branded residences guide.
Dubai recorded AED 378.6 billion of property sales across 122,900 deals in the first nine months of 2026, down 23.5% from 2025's record pace but still the second-best nine-month start on record, according to Dubai Land Department data reported by Argaam and Arabian Business. Branded residences are where the city leads the world: Knight Frank's Residence Report 2026-2027 counts 175 luxury branded residence projects in Dubai, 68 completed and 107 in development, ahead of Miami with 73 and London with 30, as reported by Emirates 24|7.
For a developer, that means a new launch competes with more than a hundred other branded schemes for the same buyers, most of whom decide on the images and the film alone. Every property advertisement in Dubai also needs a Trakheesi permit from the Dubai Land Department, so the imagery has to be accurate to the approved design before it goes out.
Since 2014: 500+ projects for 150+ clients, made by our own in-house team of 20 to 30 people.
On a branded residence the operator's guidelines are the brief. For Sankari Place we joined Regent's brand immersion session in our first week and worked from its photography guidelines, down to the accent colors in the renders.
Every camera angle is approved on an untextured white model before color, light and materials go on, so a developer, an architect and an operator can all sign off on composition while changes still cost almost nothing.
A Dubai launch has an announcement, a sales push and a handover story. We sequence the set to that calendar: hero images and a film for the reveal, then amenities and interiors as buyer interest builds.
Launch films built from the same model as the stills, like the Sankari Place pre-launch film published for the Foster + Partners design reveal.
Architectural animation →
Aerials, towers set into their real skyline and waterfront, and podium amenity views for launches, brochures and sales galleries.
Exterior rendering →
Residence interiors, lobbies and wellness floors styled to the specified finishes, including one room in two finish schemes from the same camera.
Interior rendering →
Twin towers and high-rises remodeled from the architect's latest Revit file, with street, podium, lobby and penthouse views.
High-rise rendering →See our 3D rendering services or how we work.
Beyond the renderings:design support, landing pages, lookbooks and brochures that carry the same story into the sale.
In print and online
The same images carry straight into sales brochures, project websites, and landing pages, so buyers meet one consistent story wherever they find the project. When it helps, we take that step with you: brochure layouts and landing pages for desktop and mobile, built around the renderings.
Dubai projects reach us from developers, their branding and marketing agencies, and architects, and each has a different audience to convince. Each page explains how the work changes for your role:
Or start with an overview of all the client types we work with.
Recent examples: Sankari Properties (Sankari Place, alongside Foster + Partners, Portia Fox and the Regent brand team) and a real-estate branding agency on Esmé Beach Residences.
We serve developers, architects and agencies across Dubai and the United Arab Emirates, working remotely with calls and shared online reviews. Places where we have a published case study are in bold:
Other international work: the Caribbean, Vancouver and more projects worldwide.
What a branded residence launch needs from 3D visualization: operator brand standards, multi-party approvals, capital versus buyer imagery, and a phased set.
A short film of a building that is not built yet, rendered from the same 3D model as the stills and used to launch, sell, fund, or win approval for the project.
How luxury condo developers use visualization to close pre-sales before completion, and why some renderings hold price while others don't.
Every camera angle is approved as a plain untextured model before any color, material or light goes on.
FAQ
Choose a studio that has already worked to a hotel operator's brand standard and can show the launch it carried. NoTriangle Studio, a 3D visualization studio headquartered in the San Francisco Bay Area and in business since 2014, made the pre-launch film and the full set of marketing renderings for Sankari Place, the world's first upper-luxury standalone Regent Residences (IHG), twin Foster + Partners towers in Business Bay. The imagery was made to Regent's brand book and carried the Sankari and IHG launch announcement in September 2024. Whoever you hire, ask to see work approved by an operator's brand team, white-model approval of every camera angle, and a set phased to your launch calendar.
No. NoTriangle Studio is headquartered in the San Francisco Bay Area (Fremont, California), with its in-house production team based in Brazil, and a team of 20 to 30 people produces every project in-house. We have no separate office in Dubai; our Dubai projects, Sankari Place in Business Bay and Esmé Beach Residences on Dubai Islands, ran remotely on calls and shared online reviews. You can meet the people who lead every project on our About page.
Off-plan buyers commit before there is a building to visit, and many of them buy from abroad, so the images and film are what they are deciding on. The imagery has to be accurate to the latest design, show the amenity and wellness offer as daily life, and frame the view that justifies the address. At Esmé Beach Residences almost every interior was composed to hold the room and the Arabian Gulf in the same frame; at Sankari Place the pre-launch film sold a lifestyle for buyers who see Dubai as a base rather than a permanent home.
Yes. Esmé Beach Residences was produced for the project's branding agency, whose name stays confidential, while the brand was still being created, so the renderings and the brand developed together, down to the brand mark placed inside the fitness studio render. Credit and confidentiality terms are agreed with the agency and the developer at the start, and we keep to them.
Yes. Sankari Place arrived with exterior renders from a previous agency built on an earlier facade, and interior models supplied without materials. We remodeled the tower from the latest Foster + Partners Revit file, kept the approved interior design untouched, and rebuilt lighting, cameras and mood, with every angle approved on a white model first.
The advertisement does. The Dubai Land Department requires a Trakheesi permit for every real estate advertisement published in Dubai, with the permit number shown on the ad, and that permit is applied for by the developer or brokerage placing the ad. We supply the renderings and film in the formats each channel needs; the permit itself stays with the advertiser.
Industry-wide, published guides put a 3D rendering at roughly $250 to $5,000+ per still image in 2026, and architectural animation at roughly $2,000 to $18,000 per finished minute, depending on the number of views, interior or exterior, custom modeling and whether design is part of the work. These are industry-wide ranges, not NoTriangle prices. We price every NoTriangle project to its scope once we have reviewed it; there is no price list. See how much 3D rendering costs.
To review a project properly we need to see the design and know what the images must achieve. The architect's latest 3D model (Revit, Rhino or SketchUp) is the best start; CAD drawings, interior design packages, the operator's brand guidelines and reference images all help. Every project includes white-model previews of each camera angle, a milestone schedule, high-resolution files for web, print and outdoor, and commercial usage rights. Revision rounds are included, and the exact number is confirmed in the proposal. See files needed for 3D rendering.
Tell us what the images need to do and who has to approve them. We review every enquiry personally and come back with how we would approach it and whether we are the right studio for it.
