Case study
The Elysian
A pre-sales visual package for a 48-unit Caribbean luxury condominium. Interior and exterior renderings, a narrative animation, and a marketing website built to carry the launch.
Project at a glance
A full pre-sales marketing package for a 48-unit Caribbean luxury condominium: interior and exterior renderings, a narrative animation, and a marketing website, delivered across a year-long engagement that carried the pre-sales launch through a mid-project site replan. Live at theelysianjamaica.com.
- Developer
- Prodigious Development Company Ltd
- Location
- Montego Bay, Jamaica
- Building type
- Luxury residential condominium
- Units
- 48 homes across three residential blocks, C to E
- Residences
- Two and three-bedroom homes, plus penthouses
- Purpose
- Pre-sales marketing
- Scope
- 12 interior and exterior renderings, narrative animation, marketing website
- Engagement
- Year-long, multi-workstream (renderings, animation, website)
The film
The narrative pre-sales animation
The challenge
Selling an Unbuilt Dream.
Investors, agents, and potential buyers couldn't picture what living at The Elysian would feel like from architectural plans alone. The renderings had to do the work the building couldn't yet do: prove the project was credible at the price point and worth committing capital to before completion.
Competitive pressure from comparable developments meant the imagery had to function as a credibility signal for high-value purchase decisions, not just a stylistic asset.
Mid-engagement, the site plan changed. The pool deck and amenities area had to be consolidated and relocated, and several exterior elements reworked, with pre-sales already on the calendar.
The approach
Scope Discipline Over Production.
We added upfront work to build the interior design and landscape proposals before production began. That decision avoided the mid-project rework that usually drags pre-sales packages off schedule.
For the on-site footage that would sit alongside the renderings, we provided a structured drone guideline specifying camera positions, drone heights, and the time of day each shot needed to be filmed, so the live aerials matched the 3D camera angles exactly.
Block E carried a distinct architectural identity from the rest of the development. Rather than asking the hero exterior to communicate two stories at once, we recommended giving Block E its own marketing asset.
Animation
A Narrative Film, Not a Flythrough.
Two versions were prepared during production. The final animation covered every interior rendering, master bedrooms, master bathrooms, kitchen, living rooms, and balconies, plus the on-site amenities: rooftop lounge, lobby, pool deck, gym, and pickleball area.
Lifestyle imagery was woven through the cut to give buyers a feel for the resort beyond the architecture. A disclaimer line on the closing frame clarified that nearby attractions shown were not part of the development, protecting the developer against any misrepresentation claims down the line.
The website
Built for the Marketing Team.
We built the site on a content management system the marketing team can edit directly, without engineering support. Lead forms embed the developer's CRM with hidden tracking fields, so every enquiry lands in their sales pipeline already tagged with the campaign that produced it, alongside web analytics and spam protection on every form.
The site sits behind enterprise-grade protection so it stays online through the traffic spikes around launch events. We handed it over clean: a full ownership transfer, two recorded walkthroughs covering the editor and the CMS, and a 30-day warranty.
Live at theelysianjamaica.com.
Mid-project replan
Two Clear Options, One Steady Schedule.
When the site replan landed mid-engagement, we laid out two clean schedule options, and the developer kept the standard schedule.
The developer took the standard schedule. We kept delivering through Hurricane Melissa, so pre-sales could keep moving.
Questions
Marketing a Resort Condominium Off-Plan
- What does a pre-sales marketing package for a luxury condominium include?
- For The Elysian, a 48-unit luxury condominium in Montego Bay, Jamaica, with two and three-bedroom homes and penthouses across three residential blocks, the package combined 12 interior and exterior renderings, a narrative animation, and a full marketing website. The renderings carried the sales presentations and investor conversations, the animation gave buyers a feel for the resort, and the website became the launch hub the marketing team could update on its own.
- How do you keep a pre-sales launch on schedule when the design changes mid-project?
- When a partial site replan landed mid-engagement on The Elysian, consolidating and relocating the pool deck and amenities, we gave the developer two clean schedule options. The developer kept the standard schedule, and the package stayed on track for pre-sales. Building the interior and landscape proposals before production began also avoided the mid-project rework that usually drags pre-sales packages off schedule.
- The Elysian's design changed again after the renderings were delivered. Could the visuals be updated without starting over?
- Yes. Months after the original package was complete, Prodigious sent updated Revit models with a revised design, including a relocated pool, a reworked pool deck, and facade changes across the blocks. Because the full 3D model stays on file, we compared the new drawings against the originals element by element, returned a markup deck of every change, and confirmed the update scope in writing before any work began. Seven renderings and the animation were updated as a clean second engagement, and the client chose to keep his favorite original pool image alongside the new set.
- Can a 3D animation do more than a standard flythrough?
- Yes. The Elysian animation was built as a narrative film rather than a camera flythrough. It covered every interior, master bedrooms and bathrooms, the kitchen, living rooms, and balconies, plus the amenities: rooftop lounge, lobby, pool deck, gym, and pickleball area. Lifestyle imagery was woven through so buyers could feel the resort beyond the architecture, and a closing disclaimer clarified that nearby attractions shown were not part of the development.
Services on this project
Related projects
Start with a discovery call
Every project starts with a conversation. The call is where we understand the project and whether we're the right studio to do the work.