Can 3D rendering sell an office repositioning before the amenities are built?

Yes. The Ivy is a five-story office building in Nashville that The Sason Organization repositioned for the future of work, and the amenity package was rendered before the physical work was finished. A lobby, a tenant lounge, a fitness center, and a rooftop terrace were all shown as photoreal spaces, so leasing could open on the finished experience rather than on an older building with a promise attached.

How do you visualize a building’s future amenities when it is still an older office?

You model the planned result onto the real building. The Ivy was an existing office in Metrocenter, and we built its new lobby with a living green wall, its indoor-outdoor lounge, its rooftop terrace looking to downtown Nashville, its fitness center, and a built-out spec suite as they were designed to become. The renderings gave prospective tenants a walkthrough of the repositioned building while it was still under way.

What makes an amenity rendering convincing to a prospective tenant?

Specifics that read as a real place to work. For The Ivy that meant the slatted-wood ceiling and green wall of the lobby, the shuffleboard and glass walls of the lounge, the timber pergola and skyline view of the rooftop, and the exposed-ceiling, floor-to-ceiling glass of the tenant suite. The goal was not a glossy abstraction but a set of rooms a tenant could picture their own team using.

How did one office building turn into a multi-year client relationship?

The Ivy was The Sason Organization’s first project with the studio, one building, six renderings, no commitment beyond it. The work proved the process, and Sason came back with the next project and asked to discuss a broader engagement, which became a run of work across completely different building types: a Bronxville home brought back from foreclosure, then an industrial park in Tucson. Starting with a single project is not a compromise; for most repeat clients it is exactly how the relationship began.

Case study

The Ivy

A five-story boutique office building in Nashville’s Metrocenter, repositioned for the future of work and carried to the lease market on its finished amenities, rendered before a wall was touched.

2 Vantage Way · Metrocenter, Nashville

Project at a glance

The Ivy is a five-story boutique office building at 2 Vantage Way in Nashville’s Metrocenter. The Sason Organization acquired the existing building and repositioned it for the future of work under its tenant-experience platform, Elevate: a new lobby, a tenant lounge, a fitness center, and a rooftop terrace. Six renderings presented the finished amenity package so leasing could launch before the work was done. It was the studio’s first project with Sason.

End client: The Sason Organization
Asset type: Five-story boutique office building
Location: 2 Vantage Way, Metrocenter, Nashville, Tennessee
Size: Roughly 115,000 square feet across five stories
Purpose: Repositioning and leasing launch, a tenant-experience rebrand
Scope: Six renderings: a dusk building exterior, the lobby, a tenant lounge, a rooftop terrace, a fitness center, and a built-out tenant suite
Engagement: First of several Sason projects, 2022 to 2024

3D rendering of The Ivy’s renovated lobby, with a slatted-wood ceiling, a long communal table under pendant lights, a colorful abstract canvas, and a full-height living green wall beside lounge seating. — The renovated lobby, with a slatted-wood ceiling, a communal table, and a full-height living green wall

The challenge

Selling an Experience That Did Not Exist Yet.

The Sason Organization repositions boutique office buildings for the future of work. The Ivy was one of them, an existing five-story building of roughly 115,000 square feet in Nashville’s Metrocenter that Sason acquired and set out to rebrand under its tenant-experience platform, Elevate.

The pitch to tenants was not the old building. It was the new one: a redesigned lobby, a tenant lounge that opened to a patio, a fitness center, and a rooftop terrace with views to downtown. None of that was built yet. Leasing needed to begin against the finished experience, not a construction schedule.

So the renderings had to carry the whole story. They had to make a working office building read as a place people would choose to come to, and show each amenity clearly enough that a prospective tenant could picture their own team using it. This was also the studio’s first project with Sason, the start of a relationship rather than a proven one.

3D rendering of a ground-floor tenant lounge at The Ivy that opens through glass walls onto a landscaped patio, furnished with sofas, lounge chairs, and a shuffleboard table. — A ground-floor tenant lounge that opens through glass walls onto a landscaped patio, with a shuffleboard table

3D rendering of The Ivy’s rooftop amenity terrace under a timber pergola, set with cafe tables and banquette seating, looking out over the Nashville skyline with a bridge on the horizon. — The rooftop terrace under a timber pergola, looking out over downtown Nashville

The approach

One Building, Rendered Amenity by Amenity.

We built the repositioned building the way a tenant would experience it, one space at a time. The exterior set the frame: the pale floor bands wrapping the glass floors, a dark central entry bay lettered IVY, and a rooftop garden pavilion above, shown at dusk with the building lit from within.

Inside, each amenity was given its own considered scene. The lobby carried a slatted-wood ceiling, a long communal table, and a full-height living green wall. The lounge opened through glass walls to a landscaped patio, with a shuffleboard table and soft seating. The rooftop terrace sat under a timber pergola, its cafe tables looking out to the downtown skyline. The fitness center ran cardio, free weights, and a yoga mat along a wall of windows onto the tree-lined lot.

A built-out tenant suite closed the set, with an exposed industrial ceiling, an open-plan lounge and meeting area, a kitchenette, and floor-to-ceiling glass onto the city, so a prospective tenant could see not just the shared amenities but the space they would actually work in. The result was a complete, leasable picture of the building before the repositioning was finished.

3D rendering of The Ivy’s tenant fitness center, with cardio machines, free weights, benches, and a yoga mat, lit by a row of windows onto a tree-lined parking lot. — The tenant fitness center, lit by a row of windows onto the tree-lined lot

3D rendering of a built-out tenant office suite at The Ivy, with an exposed industrial ceiling, an open-plan lounge and dining or meeting area, a kitchenette, and city views through floor-to-ceiling glass. — A built-out tenant suite, with an exposed ceiling, a kitchenette, and city views through floor-to-ceiling glass

The outcome

A Repositioning Leased Off Its Finished Rooms.

The Ivy came back to a set of six renderings that let The Sason Organization launch the repositioning and open leasing on the finished amenity package, the lobby, lounge, fitness center, rooftop terrace, and a model tenant suite, before the physical work was complete.

The building is now marketed for lease as The Ivy at 2 Vantage Way, carrying the tenant-experience brand the renderings first pictured. The repositioning is being carried out while the space is leased off the visuals.

It was also the beginning of a repeat relationship. The Ivy was the first project the studio delivered for Sason, followed by others across very different building types between 2022 and 2024, from this Nashville office to a Bronxville home and a Tucson industrial park.

Questions

Rendering an Office Repositioning

Can 3D rendering sell an office repositioning before the amenities are built?: Yes. The Ivy is a five-story office building in Nashville that The Sason Organization repositioned for the future of work, and the amenity package was rendered before the physical work was finished. A lobby, a tenant lounge, a fitness center, and a rooftop terrace were all shown as photoreal spaces, so leasing could open on the finished experience rather than on an older building with a promise attached.
How do you visualize a building’s future amenities when it is still an older office?: You model the planned result onto the real building. The Ivy was an existing office in Metrocenter, and we built its new lobby with a living green wall, its indoor-outdoor lounge, its rooftop terrace looking to downtown Nashville, its fitness center, and a built-out spec suite as they were designed to become. The renderings gave prospective tenants a walkthrough of the repositioned building while it was still under way.
What makes an amenity rendering convincing to a prospective tenant?: Specifics that read as a real place to work. For The Ivy that meant the slatted-wood ceiling and green wall of the lobby, the shuffleboard and glass walls of the lounge, the timber pergola and skyline view of the rooftop, and the exposed-ceiling, floor-to-ceiling glass of the tenant suite. The goal was not a glossy abstraction but a set of rooms a tenant could picture their own team using.
How did one office building turn into a multi-year client relationship?: The Ivy was The Sason Organization’s first project with the studio, one building, six renderings, no commitment beyond it. The work proved the process, and Sason came back with the next project and asked to discuss a broader engagement, which became a run of work across completely different building types: a Bronxville home brought back from foreclosure, then an industrial park in Tucson. Starting with a single project is not a compromise; for most repeat clients it is exactly how the relationship began.

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