Hyatt Place Bentonville/Rogers

Hyatt Place Bentonville/Rogers is a 103-room hotel on West Walnut Street in Rogers, four miles from Bentonville. The hotel was set for an extensive renovation while continuing to operate as a Hyatt Place: a new lobby and public areas, renovated guest rooms, and a refreshed exterior. The Gettys Group designed the interiors, working to Hyatt's brand standards.

Our client was Driftwood Hospitality Management, the hotel management company based in North Palm Beach, Florida, that runs the property. (It has no connection to the Driftwood Golf & Ranch Club in Texas, a Discovery Land Company community we have also rendered.) In August 2025 the owner's representative on the renovation sent us the design team's revised drawing set and specification packages, and in September the scope was agreed with Driftwood's regional operations lead: one exterior hero, two guest room views and two lobby views.

The renderings had a practical job. The hotel stayed open through the work, and its existing photography showed the old building and the old rooms. As the hotel's web presence was updated, the new images had to read unmistakably as the renovated property, and they were to be released together, as one set, rather than one at a time.

Camera angles were chosen on calls with Driftwood and the owner's representative. For the exterior, they picked a three-quarter view toward the entry, and asked for a dusk image rather than blue sky: the renovation adds a new fin around the entry tower with integrated lighting, and blue hour is when that lighting reads. A darker image also made the new building easy to tell apart from the old photography. They asked for no people and no cars, so the facade carries the image, and for the old fountain in the front bed to be replaced with planting.

We then presented white-model views of every candidate angle before any color work. At that review the team refined the design in the model: the porte-cochere columns were squared off to match Hyatt's reference image, a clad panel became paint, the guest room divider changed from a single glass panel to a timber frame of frosted square panels, and the rooms went to carpet. In the lobby, which is a large space with several zones, the team chose the two angles that best showed the bar, dining and reception, and asked for the grid ceiling, a ceiling over the market area, and a television on one of the walls. The guest rooms were first planned as one king and one double; the two selected views both ended up in the king room, one from the lounge toward the bed and one from beside the desk.

Finishes came from the specification packages. The lobby is built mostly to the brand-standard package, with a custom package for pieces such as the luggage stand that doubles as a dresser. Where the drawings did not say which finish went where, we sent the owner's representative a list of questions and a board of the finishes we had pulled from the specifications, with access to mark them up on our review platform, so each material was placed before color rendering.