Case study
Italia
A Solterra condominium on Fir Street in Vancouver, visualized across a partnership that has run round after round since 2021.
Project at a glance
Exterior and interior 3D renderings produced for Solterra's Italia, a residential condominium at 2323 Fir Street in Vancouver, across a relationship that has run since 2021. The visuals carried the pre-sale launch of a building scheduled to complete in 2027.
- Developer
- Solterra
- Building type
- 11-storey condominium, 43 condos and 4 townhomes
- Architect
- IBI Group
- Location
- 2323 Fir Street, South Granville, Vancouver
- Purpose
- Pre-sales
- Scope
- 18 renderings, exterior and interior
- Completion
- Scheduled for 2027
- Engagement
- Repeat client across Monaco, Italia, and Vivere since 2021
The challenge
Selling Many Different Homes Before Any of Them Existed.
Italia brought a design-led condominium to South Granville, an established Vancouver neighbourhood on Fir Street within reach of English Bay and the North Shore mountains, with a 5,901 square foot city-run cultural and public-art space built into the development and interiors designed down to their signature imported Italian kitchens. As with any pre-sale, buyers were being asked to commit to a home before it was built.
The complication was variety. The renderings had to make the building tangible across very different homes, one, two, and three-bedroom residences with their own kitchen layouts and a range of color schemes, alongside the shared amenities that defined the address. And they had to do it with restraint, matching the quality buyers were being asked to pay for rather than overstating it.
The approach
Build Once, Render Many.
We worked the way a long project rewards. Camera angles were locked in white models before any furniture or finish went in, because the angle decision is easier to make on a clean model. From shared base models we then produced the multiple kitchen designs and color schemes the unit mix demanded, so a one-bedroom and a three-bedroom, or two finish palettes on the same view, stayed consistent with each other and efficient to render.
Art direction was matched to intent along the way. Where earlier views had read too bright, later ones were taken into golden hour and early dusk for a moodier, more aspirational feel, and street-level views were pulled back to show the building within its block rather than as an object floating free of its street.
The amenities
Selling a Building, Not Just a Unit.
Beyond the residences, Italia's shared spaces carried much of the building's positioning, so over the engagement we rendered the lobby, the double-height residents' lounge, a fitness studio, this private screening room, and even a pet wash, the everyday details that tell a buyer what living here is actually like. Rendering those spaces let buyers picture the building as a place to live rather than a unit to purchase, and gave the sales team the full lifestyle to present instead of a set of floor plans.
The outcome
A Relationship Measured in Years, Not Deliverables.
Italia is not a single project; it is a relationship. Solterra first worked with NoTriangle in 2021 on a separate building, and the partnership has since spanned three Solterra developments: Monaco, Italia, and Vivere. Italia alone has come back round after round as the building evolved: additional color schemes, amenity updates, a refreshed gym, and most recently the penthouse and sub-penthouse residences in the Firenze scheme, with rooftop decks framing the bay and the mountains.
Across it all, the renderings supported the pre-sale launch of the homes at 2323 Fir Street, a building now heading for completion in 2027. They gave the sales team the full picture to present, every layout, every scheme, every shared space, while the building itself was still rising.
That kind of repeat engagement is the clearest signal the work is doing its job. A developer does not come back round after round, across building after building, to work that is not earning its place.
Questions
Rendering a Pre-Sales Condominium
- How long has NoTriangle worked on Italia?
- Since 2021. Italia has run as a multi-phase engagement: the original residences and amenities, additional color schemes, gym updates, and most recently the penthouse and sub-penthouse homes. Solterra keeps returning as the building evolves.
- What was rendered for Italia?
- Eighteen exterior and interior renderings in the core set, spanning multiple residence layouts and color schemes, the shared amenities including the lounge, fitness studio, and screening room, and the penthouse levels.
- Did the renderings help sell the building?
- The visuals carried the pre-sale launch of the residential condominium at 2323 Fir Street in Vancouver, a building scheduled to complete in 2027. They gave the sales team the full picture of the homes and amenities to present while the building was still being built.
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