3D RENDERING COMPANY – HOW TO SUCCESSFULLY PARTNER WITH ONE
As you’ve seen in our post “Architectural Rendering Services – 4 Keys to Maximizing Quality as a Studio” there are plenty of things that a 3d visualization studio can do to ensure a smooth production process, optimized turnaround time, and accurate photorealistic rendering results, it’s time to see what the real-estate developers and marketing agencies can do in order to guarantee a successful 3D rendering project from start to finish.
1.DELIVERING THE RIGHT MATERIALS
Having to chase builders, architects and other contractors to get project materials is something that not many people enjoy, especially when there are many different people involved in a real-estate development and you’ve got little to no idea who to contact. However securing these materials is 100% essential in order to guarantee the success of the 3D project. Different 3d visualization studios tend to have different requirements when it comes to the materials they request, but generally, they’ll ask for the following:
ARCHITECTURAL PLANS – project sets of drawings are what architects draw up in order to explain exactly how a building should be constructed and what it should look like when complete. Just as the builders, and various contractors, need these plans to begin work on a new build, so to do the 3D modellers who kick off the work at the 3d rendering company. Working off of the full construction set of CAD files to create the 3D model ensures 100% accuracy with dimensions and architectural details, and also guarantees the fastest possible turnaround time at this critical stage.
CONTRACTOR PLANS/SCHEDULES – Other plans, building schedules, and specifications can be just as essential to the process and these include:
FFE – details of the correct interior finishes, style of furniture, appliances, and fixtures.
LIGHTING – Lighting design and fixture specifications to ensure lights are in correct positions and that the 3D models match the designs chosen by the interior designers.
LANDSCAPE MATERIALS – Landscape laying out the design and types of the vegetation within the grounds of the property.
REFERENCE MATERIALS – 3D rendering studios aren’t mind readers and need guidance at the beginning of any project on a number of things. For example, if you have a good idea on what you want the style of the renderings to look like, it’s a good idea to send references on rendering style. If you need textures in the 3d architectural renderings to look very accurate and photorealistic, then its important to provide quality photo-references for the 3D artists to replicate. When it comes to things such as wood colour and exterior stone, for example, there’s a high chance that you won’t get what you had in mind if you don’t specify the exact type and provide photo reference for color, finish, texture, bond etc.. Last but not lease, site photos are an important resource for 3D artists to follow when creating the local environment to ensure the type of vegetation, colors and textures used all match that of the site’s, otherwise the rendering can potentially turn out looking false.
2. EFFECTIVE FEEDBACK
Giving clear feedback is absolutely vital when it comes to partnering with a 3D rendering company, and it’s your job to try and be as concise and as detailed as possible when it comes to delivering feedback. If you want to maximise the chances of getting what’s in your head into mind blowing 3D architectural renderings, then pay attention to this. If not, don’t expect the archviz studio to get everything 100% correct as they’ll have to make many guesses on multiple details and you’ll risk the chance of having to fork out for extra revisions until you get something resembling what you want. The rather unuseful statements “I don’t like it” or “change this bit” never work, and will eventually lead to frustration on both sides. It’s critical to specify any intended change precisely.
Marking-up imagery is probably the most effective way of communicating your notes and ideas to any 3d visualization studio. We highly recommend not trying to go through comments on a rushed phone call, but instead take the time to review, markup comments, and attach reference photos using the platform prefered by the rendering company. When this has been done, then calls are always a useful addition for clarification purposes, where platforms such as Google Meet can be used that allow you to share screens to make everything much easier.
3. FINDING THE RIGHT RENDERING FIRM
This may sound obvious, but the most important step that you can take to make sure a project is successful is to find a 3d rendering company that offers top quality 3d rendering services, something easier said than done. One of our previous blogs, which is well worth reading, goes into this in some detail and describes exactly what you should be looking for when partnering with a 3D rendering studio to produce your renderings.
One of the big questions real-estate developers and real-estate marketing agencies ask 3D rendering firms is how long their turnaround time is. Truth be told, a lot of this depends on you, meaning that if you want tight deadlines to be met, it’s vital that you give your detailed feedback promptly. It’s impossible for a studio to complete a project within 10 working days if it’s taking you a couple of days to choose the views you want and your feedback is taking 3 days or longer to complete on both preview rounds of 3d architectural renderings.
Just as a solid real estate marketing strategy is something that takes time to prepare, high quality photorealistic renderings aren’t something that can be done overnight, so don’t expect a studio to deliver perfect full 4k HD renderings the day after you give your first feedback. Expect around 5 working days for an archviz studio to deliver their best content, so organise your schedule around getting quick feedback delivered, if ensuring quick turnaround time is your main priority.
An important stage of the process that is worth mentioning is the view proposal stage. Studios will need you to specify which general views, and how many, you will need of your project. They will then send you a set of B&W view proposals, based on your specifications, so that you can choose the angles that you want to proceed with. It’s vital at this stage that you are 100% sure on your view selections, as if you decide that you don’t like them at a later stage, you can expect huge delays and extra costs. This is because the 3D model is generally prepared according to each view, therefore if the view is changed significantly, much additional work may potentially be necessary to prepare everything ready for rendering.
As seen in this article, there are several things that both a rendering company and a marketing agency can do in order to deliver top quality 3D content, and if each party plays their role, future problems will be minimised and a collaboration is far more likely to be successful.