Why Invest In Photorealistic Renderings?

KINSEY DRIVE British Columbia Canada Interior Rendering

You may be sick of hearing all the time that “you have to stand out from your competitors,” but it’s true, especially when selling high end real estate.

Obviously this is easier said than done, but there are several ways of enhancing your real estate marketing strategy in order to achieve this, with offering photorealistic renderings being one of them.

3D renderings are pretty standard in the real-estate market these days, but many people fail to see the importance of achieving top quality when offering these renderings. For those new to the 3D world,  3D rendering is a tool that is used primarily to market unbuilt properties and help architects show their clients what unbuilt property will look like once construction has finished.

Obviously there are cases where photorealistic renders aren’t necessary, such as during the early phases of the design development phase of a property, but when it comes to actually marketing and selling luxury properties, they’re golden.

Please check this article to learn more about how to use rendering for sale “How To Pre-Sell With 3D Visualization”.


The truth is that high quality 3D services should be used as the focal point of a real estate marketing strategy, primarily due to the fact that imagery is far more powerful than words.

The well known phrase “an image is worth a thousand words” exists for a reason, and is especially applicable in the case of marketing and selling luxury real estate.

The fact that these images can be so powerful means that they can be used to wow potential investors and buyers as well as helping them feel an emotional connection to a property before it has been built. This means that these photoreal images have the power to influence people’s buying decisions and also act as a representation of your services on a whole.

However, if the quality of these 3D renders is average, the effectiveness of these images will be limited, meaning that maximizing the quality is key.

Chances are that if the images are of a high quality, your services will be seen as more luxurious. Moreover, having an online portfolio boasting top-quality 3D images as part of your real estate marketing strategy will further consolidate your company’s image, making it easier to market and sell your services.

In this article you can learn more of how the 3D process works “Guide To 3D Rendering & Architectural Visualization”


Increase Your Profit Margins Without Increasing Your Workload

The beauty of this is that the value of your services increases without you actually having to increase your capabilities or work load.

Hiring artists yourselves is an option, but one that demands spending thousands of dollars recruiting artists who are capable of creating images of top quality, a risk that might not pay off in the end. The more sensible option is to work with a 3d studio, being cheaper, more reliable and already experts in the field.

Finding the right 3D studio can be a challenge, but once you manage to secure a partnership you will find that you will find yourselves offering a luxurious service without actually having to do much yourselves, as well as having a load of photorealistic renders to use for marketing purposes.

Partnering with a 3D company as part of your property marketing strategy can also be a lucrative financial opportunity. If you know how to sell your own services, chances are that selling high-quality images isn’t going to pose too many challenges.

In fact, the images can do most of the selling for you. In terms of quality, photorealistic rendering content has a far higher market value than a standard quality 3D rendering, creating fantastic potential for profit margins on images that you don’t even have to work on yourselves.


3d studios usually charge a fixed price per 3D rendering, but the fact that you are offering these images as part of your own services means that you are able to dictate prices for the real-estate developer, whether that’s part of a larger marketing package or by themselves.

You’re probably thinking offering 3D services as part of your property marketing strategy sounds great on paper, but isn’t as simple as finding the perfect company, closing the perfect deal and making thousands of dollars straight away on these images.

In fact, it may seem like a risky opportunity, especially if renderings are something that are new to you, but the truth is that when done right, offering photorealistic renders as part of your real estate marketing strategy is definitely worth considering and this article you can learn mor about this.


Contact NoTriangle Studio, a leading 3D studio specializing in cutting-edge 3D architectural visualization, today if you’re ready to start your 3D rendering project!


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