In today’s competitive real estate and interior design markets, visual communication has become more important than ever. Whether you’re an interior designer, real estate developer, or marketer, the ability to showcase spaces with photorealistic accuracy can significantly enhance your project’s appeal. This comprehensive guide will walk you through everything you need to know about interior rendering, from its practical applications to the factors that influence costs. We’ll explore how this powerful tool can streamline workflows, highlight design flaws before construction, and ultimately help you sell and market properties more effectively. By the end of this guide, you’ll have a clear understanding of why 3D interior rendering is indispensable in the modern design and real estate industries.
Key Takeaways
- 3D Interior Rendering is an indispensable tool for real estate developers when it comes to selling and marketing unbuilt properties and is often the focal point of any marketing and branding campaign
- Interior design rendering can help make an interior designer’s workflow much smoother, can help identify any design flaws, and is extremely useful for any kind of presentation.
- The cost of interior design renders can depend on several different factors, and it’s more important to take into account ROI as opposed to the exact price.
What Are 3D Interior Renderings?
Interior design rendering is a type of 3D rendering used by interior designers, real estate developers and marketers to show an interior design of a space that has not yet been constructed or implemented in real life. It’s a valuable tool, and is used for many different purposes such as:
- Presenting your Design – Whether you’re presenting designs to clients or are looking to win over investors, interior visualization is a great tool to help achieve these goals.
- Pre-Selling Apartments – When it comes to selling new build properties – you’ll struggle to get anywhere without having high quality visuals to sell your vision and design to potential home buyers, which is where interior renders have become an invaluable tool to show the interior of a space
- Showing Products – If you’re a product designer or manufacturer, interior 3D rendering can be an easier way to showcase your products instead of traditional staging and allows you to show your products in various types of space with no limits.
Who are Interior Design Renderings Useful for ?
Interior renderings are useful for a myriad of different companies and people due to the wide range of purposes they can serve. Here a few common types of people/companies that often require interior visualsation:
- Interior Designers – the most obvious choice, interior designers frequently use interior rendering to present designs to their clients and help with the design development of a project. Interior 3D renderings are also used by interior designers to help identify any flaws in a design before construction in order to avoid having to re-do anything once built. 3D interior renders are also used for design competitions and to help their marketing.
- Product Designers – 3D renderings are extremely useful for product designers, as they can help to show what a product looks like in a space. This can be more efficient than traditional staging and you can show the product in any type of space/setting you wish as you aren’t limited to physical spaces.
- Real Estate Developers – 3D interior design renders help buyers get an understanding of what an unbuilt property will look like upon completion, which is absolutely key as who’s going to purchase a property without knowing what it will look like. These have become an absolute necessity when pre-selling properties, and interior renderings are often the focal point of any real estate developers marketing campaign. They are also used to win over investors and help achieve planning permission.
- Real Estate Marketers – Marketers use interior 3D visualization in a similar sense to real estate developers, to help brand and market a property before it’s built . These renders are often used as a focal point of any branding campaign, and can be used on websites, social media and in showrooms.
Usage of Interior Design Rendering in Real Estate & Architecture
- Real Estate Sales & Marketing – CGI images are employed to enhance the sales potential of a property/development before they are constructed, enabling buyers to gain a clearer visualization & understanding of their prospective purchase during the advertising, marketing, and sales stages.
- Presentations – In the realm of architecture and investor presentations, interior renders are utilized to showcase an interior project’s design and ambiance to potential investors. These visual tools facilitate effective communication within the team and play a pivotal role in finalizing high-value deals involving multiple stakeholders who need to align their perspectives.
- Communication with Clients – Utilizing interior design renders is a great way of conveying your design concepts to clients. These visual aids facilitate a comprehensive understanding of the final outcome, showcasing both the aesthetic appearance and functional aspects of the building. Furthermore, they actively engage clients in the design process, allowing them to participate and contribute to the project’s development.
- Design Development – The utilization of interior CGI assists architects and engineers in resolving design issues and identifying potential problems before construction begins. This approach ensures that the final design is complete before construction begins as a way to avoid any unexpected costs & delays further down the line due to mistakes. These mistakes can be challenging to detect solely through 2D technical drawings.
- Improve your Marketing Portfolio – Given that certain projects may span over several years of construction, 3D photorealistic interior renderings provide an opportunity to showcase your design in your portfolio even before the completion of the construction phase and serve as valuable marketing material.
Common Types of Interior Rendering?
- Residential Rendering -These renderings are used to show the interior of a home, whether that’s a single family house, apartment/condo or townhouse. The most common rooms shown in an rendering tend to be the living room, kitchen, bedroom and bathroom
- Office Rendering – 3Dinterior design rendering can be a useful way to show the interior of an office space, whether it’s for a design presentation or helping to sell office before completion.
- Retail Rendering – This type of rendering involves showing the interior of a store or shop, which can be useful when building new stores, or when redesigning and refurbishing a current store.
- Hospitality – This compasses projects of buildings that have hospitality spaces such as bars, restaurants and hotels. Renderings are very useful for any presentations and for marketing efforts.
- Furniture/Product – This type of rendering consists of creating furniture in 3d which can either be shown on a white background or within the context of an interior space. This is very useful for furniture manufactures as it’s often a more cost and time efficient way of showcasing products as opposed to traditional staging.
Cost of Interior Renderings
The cost of architectural renderings can vary significantly, influenced by multiple factors, with prices starting from a few hundred dollar, and can range up to several thousand dollars. The pricing structure for 3D rendering is typically determined on a per-project or per-image basis, with the price per image decreasing as the number of images in the project increases.
Here are the common factors that influence the price of rendering in interior design:
- Size of the Interior Space
- Complexity of the Design
- Number of Images in the Project
- Number of Images showing a Particular Room/Space
- How many revisions you need
- Whether you need people in the renderings
- Whether you have a tight deadline to meet
- Whether you require customized furniture
Upon first glance the price of a rendering can go fairly high, but when you look at ROI and the value of the images themselves, then this should be treated as an investment. Considering that apartments and houses sell for between several hundred thousands or even several million of dollars, the cost of rendering is a fraction of a percent, whilst it can make your job of prospecting the house far easier, and can help you to add an extra value. When it comes to design, the cost of interior rendering is small when compared to potential time and money spent due to mistakes in a constructed space when you don’t fix the design elements before construction, which is how 3D renderings help.
Timeline of a 3D Rendering for interior design
Step 1 – Modeling
The first step of the process involves creating 3D models based on either 2D technical drawings or sketches. If the client has a 3D model (often Sketchup or Revit), this can be imported into interior design rendering software, and then optimized in order to create high quality renderings. If only sketches are available, then a model needs to be created from scratch in 3D modeling software using the sketches as reference, as this usually takes a bit longer.
Step 2 – Grayscale Renderings
During this stage, the 3D rendering studio provides the client with different camera angles of the space, after which a few are selected to create the renderings from. The aim of this stage is to determine which camera angles are best to show the project from, and to make any changes to the design of the project before creating the color renderings, after which changes become more time-consuming to carry out.
Step 4 – Color Rendering
Once the camera angles have been determined and the design is set in place, the studio consolidates all the information gathered from the previous steps and adds lighting and textures to the 3D model, which allow for the creation of a photo-realistic interior rendering of the space. This is then sent to the client for a review and feedback.
Step 5 – Revisions & Final Rendering
Often, adjustments are required for the renderings, and clients are provided with the opportunity to request revisions to ensure the images align with their preferences. Most 3D studios offer a few rounds of revisions, although additional revisions may be necessary for projects with numerous elements or large-scale endeavors. After all revisions have been made, the renderings are delivered in high resolution.
Timeline of Interior Design Projects
Residential Space – Around 10 Working Days
The timeline depends on how many rooms you want to show within a project. Smaller rooms like bedrooms or bathrooms usually require just one view. However, living areas, especially those with dining and kitchen together, are suitable for two views.
The increased amount of rooms doesn’t significantly increase the timeline as many studios can work on them simultaneously. Also, a factor that can increase the timeline is custom furniture. If you need very specific pieces, then the studio will need to model them.
Commercial Project 2-3 weeks
Anything from an office design to a restaurant layout, these projects are the largest interior designs required. They can often be broken down into smaller 3D rendering projects, but the overall time is generally a few weeks as there are many details to attend to. Moreover, the timeline depends on the space size as it can go from a small office space to a large shopping mall interior.
Hospitality and Retail Projects – 2-3 Weeks
These usually take a bit longer than standard residential projects as the spaces tend to be larger and require more attention to detail, although this depends on the size of the space and complexity of the design. A large restaurant, for example, will take longer to produce than a small hotel lobby.
What is Customized Furniture?
If you speak to multiple 3D rendering studios, this is probably a term that you’ll hear a lot and can be a bit confusing at first.
Customized furniture essentially involves creating very specific pieces of furniture that you’ve either designed yourself, or are of a specific brand that isn’t in a 3D studio’s online library. Most clients requiring 3D rendering don’t require this service, they can tend to find something that matches their vision in a studio’s online library and they’re more focused on something that fits into their vision/design rather than focusing on a specific item.
However, if there’s an exact product/appliance or piece of furniture that you want to show in the renderings, there’s a chance that this will cost extra and this can cost around $25-70 extra per piece depending on the company and the complexity of the piece of furniture.
In terms of timeline, creating custom furniture does take a bit longer, and you can expect an additional 4-7 days added onto the initial timeline provided.
Products that Work well alongside Interior Design 3D Rendering
Interior Rendering is a great tool, and they can be even more effective when combined with different products such as:
- Interior Animation – Interior Architectural animation involves creating a video which shows the interior space with different camera moving movements and adds a nice dynamic touch. These videos are an even more powerful marketing tool than renderings, as they have the ability to capture a potential buyer’s attention and evoke powerful emotions. They also help a buyer understand the layout of space better and how spaces connect with each other.
- 360 Interior Panorama – 360 VR Real Estate Tours are a cutting edge tool that allow the buyer to see a space in a 360 view, as if they were in the space themselves and were looking around. They can also be used with a VR Headset, creating a fully immersive experience for any client.
- 3D Floor plans – 3D Floor plans are a great tool that help a buyer to understand the layout of a space in a cost effective way, showing an interior of a building from a bird’s eye view, as if people were looking down at the property from above without a roof.
- Websites and Interactive Solutions – these products allow for a fully integrated platform where you can show your 3D interior renderings alongside other marketing tools such as 3D floor plans, exterior rendering and VR tours and provide clients with valuable information about your property such as selling features, pricing and unit availability.
Conclusion
In conclusion, interior rendering is a powerful and versatile tool that has revolutionized the way interior design and real estate industries operate. With the ability to create realistic 3D visualizations of unbuilt spaces, interior visualization has become an invaluable asset for interior designers, real estate developers, marketers, and product designers.
Renderings are particularly useful in the architecture and real estate industries, facilitating presentations to potential investors and assisting in resolving design issues before construction begins. They also serve as valuable marketing material, allowing designers to showcase their work even before the completion of a project.
While the cost of interior renderings may vary depending on several factors, their value is evident when considering the potential return on investment and the impact they can have on selling properties and avoiding costly mistakes in construction.
3D Interior rendering offers a cost-effective and visually captivating means of showcasing your work and engaging with clients and buyers. As technology continues to advance, the future of 3D rendering holds even more exciting possibilities for the world of design and real estate.
FAQ’ S
What is 3D interior rendering?
3D interior rendering is the process of creating realistic, computer-generated images of interior spaces that have not yet been built or designed. These renderings are used by designers, developers, and marketers to visualize and present spaces to clients and stakeholders.
How much does interior rendering typically cost?
The cost of interior rendering varies depending on factors such as the size of the space, complexity of the design, number of images needed, and any special requirements like customized furniture. Prices can range from a few hundred to several thousand dollars.
How long does it take to complete a 3D interior rendering?
The timeline for completing a 3D interior rendering depends on the project’s scope and complexity. On average, residential projects can take around 10 working days, while larger commercial or hospitality projects may take 2-3 weeks.
What are the benefits of using 3D interior rendering in real estate marketing?
3D interior rendering helps potential buyers visualize unbuilt properties, enhances marketing efforts by providing stunning visuals, and can lead to faster sales and higher buyer confidence.
Can I use 3D interior renderings for purposes other than real estate marketing?
Yes, 3D interior renderings are versatile and can be used in various industries, including product design, architecture, and interior design presentations. They help in showcasing products, identifying design flaws, and presenting ideas to clients and investors.
Transform Your Interior Design Vision with Expert 3D Renderings
Elevate your projects with our interior design rendering services. See your vision in stunning detail and impress clients with photorealistic 3D visuals. Visit our sales page now to get started!
