Serenity Residence, Santa Monica: A Cinematic 3D Animation
Serenity Residence, Santa Monica, California, USA
Serenity is a cinematic journey into the pinnacle of West Coast luxury living. Located at 615 23rd Street in Santa Monica, this exceptional $14 million estate was brought to life through No Triangle Studio’s 3D animation, commissioned by Forster Jones International. Nestled in one of Southern California’s most prestigious neighborhoods, the residence blends architectural sophistication with laid-back coastal elegance.
The animation captures every refined detail of the property’s expansive open floor plan, designed to blur the line between indoor and outdoor living. Floor-to-ceiling folding glass doors usher in sunlight and ocean breezes, creating a seamless transition from interior luxury to exterior tranquility. Key highlights include a gourmet kitchen with dual islands, state-of-the-art appliances, and multiple entertainment zones that anchor the home’s seven bedrooms, seven bathrooms, powder room, elevator, two wet bars, and four fireplaces.
Project Description
Forster Jones, needed a high-impact marketing animation that would resonate with luxury buyers and showcase the Serenity Residence as a premier coastal estate. No Triangle Studio was brought on to craft a cinematic visualization that would highlight both architectural details and lifestyle appeal — from design flow to mood lighting and material realism.
The brief was clear: bring elegance, atmosphere, and functionality together in a digital format that could support sales, storytelling, and brand positioning for a marquee listing.
Project Challenges
We approached the Serenity animation with several specific challenges that shaped our visualization strategy:
Challenge 1: Communicating Spatial Flow and Lifestyle Appeal
With open-plan living and interconnected zones, we needed to showcase how light, movement, and furniture layout support the indoor-outdoor lifestyle so central to California luxury living.
Challenge 2: Representing High-End Materials and Features Accurately
Details like the dual kitchen islands, premium appliances, and seamless door systems required material-accurate rendering to convey luxury quality.
Challenge 3: Capturing Tranquility Without Losing Visual Drama
The home embodies serenity, but the animation also needed to feel compelling and emotionally engaging for potential buyers. Balancing peaceful ambiance with cinematic storytelling was essential.
Project Solutions
To address these goals, We employed a suite of advanced visualization techniques:
Cinematic Storyboarding and Camera Movement:
We plotted a fluid camera path that moves organically through key areas of the home, capturing both macro and micro views. This allowed us to show layout, detail, and atmosphere in one continuous narrative.
Advanced Lighting and Material Work:
Sunlight simulation, real-world reflection mapping, and surface fidelity ensured that textures—from marble counters to warm wooden floors—felt tactile and luxurious.
Mood-Driven Scene Composition:
Each space was composed with a focus on ambiance: coastal light, gentle shadows, warm interior glows, and the subtle presence of ocean air entering through the open doors.
Project Results
Sales Enablement: The animation helped The Agency elevate the marketing of Serenity as a high-end listing, driving engagement and offering prospective buyers a vivid preview of the property.
Client Satisfaction: The final video exceeded expectations for visual impact and realism, making it a valuable asset for both digital listings and in-person presentations.
Portfolio Impact: This project now stands as one of No Triangle Studio’s signature examples of residential animation, blending lifestyle narrative with architectural clarity.
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