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Case Study: Orson Williamsburg Brooklyn, New York
Premium 3D Renderings for a Boutique Townhouse in NYC’s Most Competitive Market
NoTriangle Studio partnered with Bogard New York and SERHANT not just to produce 3D renderings—but to guide the visual strategy for launching Orson Williamsburg, a boutique six-residence development at 402 Union Ave in one of NYC’s most competitive submarkets.
With residences priced between $2M and $3M, the success of the project depended on one critical factor – How quickly and clearly buyers could understand the value of the property before stepping inside.
Our role was to ensure the visuals didn’t just look premium—but actively increased buyer interest, shortened decision cycles, and supported pre-sale momentum.
Our Project Strategy
Bogard New York approached NoTriangle with a clear commercial objective:
Use visualization to support faster sales and stronger buyer engagement in a saturated Williamsburg market.
We identified early that traditional architectural renderings would not achieve this. Instead, the project required a market-driven visualization strategy—one aligned with how Brooklyn buyers actually evaluate high-end townhouses.
Our role expanded beyond execution to include:
- Advising which 3d renderings matter most for $2–3M buyers
- Defining hero images that anchor listings and ads
- Shaping mood, lighting, and materials to signal premium value
- Designing visuals that could be reused seamlessly across MLS, brokerage platforms, investor decks, and paid media
Project Challenges
Challenge 1: Standing Out in a Crowded Williamsburg Market
Competition is fierce. Projects like Huron and Herbert set a high visual standard. Our renderings needed to exceed typical architectural CGI and speak directly to the expectations of $2–3M buyers.
Challenge 2: Blending CGI With Authentic NYC Environmentne Footage
The building sits on a busy corner in Williamsburg. To keep the visuals believable, the 3D model had to integrate seamlessly with real-site photography - including street texture, material reflections, and local lighting conditions.
Challenge 3: Balancing Detail With Lifestyle Storytelling
Bogard New York wanted emotional clarity, not generic angles. Each hero shot needed to feel warm, aspirational, and aligned with SERHANT’s luxury branding ecosystem.
Project Solutions
Visualization Strategy Before Production
Before modeling began, we worked with the team to define: The primary selling angles (exterior presence, rooftop lifestyle, kitchen & primary suite) Which renderings would serve as conversion assets (hero images) vs supporting content. We advised on how each image should be used across platforms (MLS, SERHANT portal, ads, decks) This ensured every rendering had a clear commercial purpose.
Photographic Compositing:
We blended the 3D model with real NYC photography to give each image an authentic Williamsburg atmosphere. Skyline elements, nearby buildings, and streetscape patterns were integrated for maximum realism and drive pre-sales
Hero Shots With Market Intent:
We crafted a set of visuals designed to sell quickly; building exterior hero, rooftop scene with Manhattan skyline, kitchen hero, primary bedroom and bath, secondary interior angles. These shots highlight both lifestyle and design, and help to deliver positive statement to answer all buyers' unspoken question: “Is this worth the price?”
Visual Style That Fits the NYC Market
Warm tones. Soft contrasts. High-end decor and curated material palettes. All calibrated for the tastes of young professionals, high-earning first-time buyers, and families upgrading within Brooklyn.
Project Results
The final images became the core of Orson Williamsburg’s entire launch campaign.
They now appear on:
- SERHANT Development Portal
- Official project website
- MLS / RLS listings
- Brokerage pages
- Print marketing
- Investor decks
Impact:
- Strong early buyer engagement
- Faster listing preparation
- Consistent branding across platforms
- Immediate visual differentiation from similar Williamsburg developments
The renderings positioned Orson Williamsburg as a premium boutique project, in alignment with Bogard New York × SERHANT’s high-end marketing strategy.
About NoTriangle Studio
At NoTriangle Studio, we help developers, architects, and marketing teams visualize the unbuilt through high-impact architectural visualization services – from 3D exterior rendering to full-scale marketing animations.
Our visuals are designed to connect emotion with precision – helping projects stand out, inspire confidence, and drive real results.
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Our Core 3D Design Services
Transforming Real Estate & Architectural Projects with Unmatched Exterior Rendering Services
Take your real estate projects to new heights with our 3d exterior rendering services and let us create visuals for you that will leave your clients astonished. Reach out to us via the form in the link below or call us