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Case Study: Avalon Collection | Carriage House Doors, Sacramento
Bringing Craftsmanship to Life with 3D Product Rendering
We partnered with Full View Door Company and Carriage House Doors to create two photorealistic 3D marketing renderings of their Avalon collection — a handcrafted wood door line made in Sacramento.
The goal?
Show the beauty and warmth of the doors in a lifestyle setting that feels both luxurious and real.
Set in a modern farmhouse-style pool house, the renderings capture how craftsmanship meets architecture — perfectly balanced between rustic texture and modern design.
Project Description
Carriage House Doors needed visuals that could do more than show a product. They wanted to tell a story — how their handcrafted doors feel in a real home.
We created two hero images: one showing the Avalon door open, and one closed.
Both are carefully lit at dusk to highlight the reflections across the pool, the warm interior glow, and the natural wood finish.
These 3D renderings give the brand marketing flexibility — ideal for web, print, and social media — without the limitations of traditional photography.
Project Challenges
Even for a single product, realism and emotion had to work hand in hand.
Challenge 1: Making the Door the Hero
The scene needed to highlight the Avalon door as the centerpiece while still feeling part of the home’s design.
Challenge 2: Showing Craftsmanship Through Light
Every wood grain, joint, and hinge had to read clearly — without looking overly polished or artificial.
Challenge 3: Creating a Lifestyle Scene
The final image needed to evoke aspiration. It had to feel lived-in, inviting, and premium — just like the brand.
Project Solutions
To bring the Avalon doors to life, we combined our 3D product rendering expertise with the visual storytelling techniques used in 3D exterior rendering.
This approach helped us showcase both the craftsmanship of the doors and their seamless integration into the architectural setting.
Material Accuracy:
We modeled every detail of the door’s handcrafted texture, from grain direction to subtle gloss, giving it depth and authenticity.
Lighting Strategy:
A dusk setup allowed us to balance soft ambient light with warm interior tones — highlighting reflections, craftsmanship, and the product’s shape.
Storytelling Composition:
Each image shows the door in use — open and closed — illustrating not just design, but how it enhances a home’s atmosphere.
Project Results
The final 3D renderings delivered marketing-ready visuals that communicate more than a product’s look — they express quality, warmth, and lifestyle appeal.
By using CGI, Carriage House Doors gained:
Freedom to explore different lighting and angles.
Consistent, reusable assets for ongoing campaigns.
Cost-effective visuals with no photoshoot delays.
The images now feature across their Avalon product page and digital campaigns — driving engagement and brand credibility.
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