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Case Study: Architectural Visualization Texas — Addie Westlake
High-End CGI & Animation for a Luxury Gated Community Near Lake Austin
Ledgestone Communities, a real estate developer known for high-end residential neighborhoods across the state, engaged NoTriangle Studio to deliver architectural visualization in Texas for their new luxury development—Addie Westlake.
Located at 6801 Adeline Way in Austin, the gated community includes single-family homes and townhomes designed for buyers seeking privacy, calm, and premium design.
With average home values approaching $2M, the project required marketing-grade CGI that could communicate tranquility, exclusivity, and architectural refinement well before construction began.
Project Objective
NoTriangle Studio was tasked with creating a complete architectural visualization suite to support early buyer confidence and pre-sales momentum in the Texas market. Deliverables included:
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Photorealistic exterior and interior renderings for marketing and listings
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Complete 3D modeling built directly from architectural documentation
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Furnished 2D floor plans to clarify layout, scale, and livability
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Aerial and street-level perspectives to establish context and community presence
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A cinematic hero animation designed to convey the calm, upscale character of the neighborhood
Together, these assets became the visual foundation for Addie Westlake’s pre-sale launch—helping Ledgestone present the development as a cohesive, premium residential offering from day one.
Client’s Initial Request
The engagement began with an inquiry from Ashley Rust, Director of Marketing, who found NoTriangle Studio through our portfolio and cited our photorealistic style as the benchmark for Addie Westlake’s marketing launch.
Initial Scope
The original brief focused on building a strong pre-sales foundation through architectural visualization in Texas, including:
- Seven fully furnished 2D floor plan renderings
- One exterior townhome elevation rendering
- Eight single-family home elevation renderings (front and rear)
- One aerial bird’s-eye view of the gated community
- One cinematic hero animation moving from aerial context to street level, through the gated entrance, and into the neighborhood
Strategic Scope Expansion
Following early planning and visual direction sessions, the scope expanded to include:
- Interior renderings (kitchen, primary suite, and basement options)
- Interior walkthrough sequences integrated into the main animation
- This expansion allowed Ledgestone to present a complete lifestyle narrative, aligning interior and exterior storytelling while maintaining cost efficiency and production consistency across all assets.
The Creative Challenge
Challenge 1: Multi-Product Development With Evolving Design Design
The project included both single-family homes and townhomes, while architectural documentation was still being refined. That required us to:
- Track and implement revisions across multiple unit types
- Rapidly integrate CAD updates
- Maintain consistency in materials, proportions, and detailing
- Deliver a unified visual language aligned with a premium brand experience
Challenge 2: Cinematic Animation With Emotional Intent
Instead of a standard fly-through, the client requested a calm, cinematic narrative—following a car entering the gated community to communicate:
- Privacy and quiet
- A sense of exclusivity
- Lush, natural landscaping
- The feel of a private residential retreat
This demanded precise control of camera movement, lighting, pacing, and environment design to create a slower, more contemplative tone than typical high-energy real estate marketing.
Challenge 3: Interior + Exterior Integration
Because interior scenes needed to match the same homes shown externally, our team had to:
- Ensure materials, finishes, and lighting matched across every format
- Optimize modeling workflows to avoid duplicated production costs
- Deliver stills and animation using a shared asset base for consistency
Our Approach
Technical + Aesthetic Alignment
Following the initial briefing, we reviewed:
- Elevation PDFs
- CAD files
- Preliminary architectural renders
- Floor plan packages
We also recommended interior selections to reduce unnecessary variations and lower production time—while keeping the visuals aligned with a premium buyer experience.
Full 3D Model Construction
Because no complete 3D model was available, our team built the entire community from scratch using:
- Architectural CAD
- Floor plans
- Elevations
- Material schedules
This ensured full control over lighting, landscaping, camera movement, and consistent brand-level realism across all deliverables—core to high-end architectural visualization in Texas.
Cinematic Animation Planning
The hero film was structured into three narrative movements to reinforce Addie Westlake’s quiet luxury positioning:
- Aerial Arrival — establishing site layout, natural surroundings, and proximity to Lake Austin
- Descent to Street Level — transitioning into a refined, human-scale perspective
- Car-Follow Sequence — a slow journey through the gated entrance and internal streets to convey privacy, calm, and retreat
Camera pacing and lighting were intentionally restrained to evoke a peaceful, upscale residential lifestyle.
Interior Walkthrough Integration
At the client’s request, the animation was extended to include a brief interior walkthrough featuring:
- Kitchen and living spaces (Plan 3)
- Primary bathroom
- Theater and basement recreation areas
These moments were integrated seamlessly into the exterior sequence, creating a single narrative that connects architectural form, interior atmosphere, and lifestyle in one continuous experience.
Deliverables
Exterior Renderings
- Front and rear perspectives for 8 luxury single-family homes
- Full townhome elevation
- Aerial birds-eye rendering of the full gated community
Interior Renderings
- Kitchen, living, and primary suite
- Basement options (theater, game room, bedroom layouts)
Floor Plans
- 7 furnished 2D floor plans for marketing and sales materials
Cinematic Animation
- Aerial-to-street-to-interior hero film
- Car-follow sequence through the gated entrance
- Extended interior walkthrough
Impact
Addie Westlake’s architectural visualization package became the foundation of the project’s pre-sales strategy in Texas, supporting launch activity across:
MLS and broker listings
Sales presentations
The community website
Print brochures
Investor and stakeholder materials
Before construction began, the CGI assets enabled Ledgestone Communities to:
Clearly communicate premium lifestyle positioning
Express architectural quality and neighborhood character
Build confidence with $2M+ buyers early in the process
Accelerate momentum during the pre-sale phase
The client noted that the calm, gated car-entry sequence in the hero animation was especially effective in setting the emotional tone of the development, reinforcing privacy, exclusivity, and retreat.
Why This Project Matters
Addie Westlake shows what high-end architectural visualization in Texas can do when it’s approached as a complete pre-sales system:
Not simply illustrating homes, but selling a lifestyle
Not just representing design, but creating emotional connection
Not standalone CGI, but a unified visualization suite built for launch
It also highlights NoTriangle Studio’s ability to manage multi-typology communities, integrate stills, animation, and floor plans into one cohesive narrative, and deliver consistent premium realism aligned with the expectations of luxury buyers.
About NoTriangle Studio
At NoTriangle Studio, we help developers, architects, and marketing teams visualize the unbuilt through high-impact architectural visualization services, from 3D exterior rendering to full-scale marketing animations.
Our visuals are designed to connect emotion with precision – helping projects stand out, inspire confidence, and drive real results.
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