FREQUENTLY ASKED QUESTIONS
WHAT FACTORS IMPACT THE PRICE OF ARCHITECTURAL ANIMATIONS?
The pricing essentially boils down to the total length of the 3D animation and the number of camera movements. The shorter the animation and the lower the number of camera movements, the cheaper the animation will be. Unlike 3d renderings, animations require lots of computing power in order to be generated. In other words, we have to use a high amount of processors/workstations throughout the process in order to generate a 3d animation. This quantity of processors gets higher (can sometimes even get up to the hundreds) if you have a tight deadline, meaning that turnaround time is a key factor when it comes to quoting animations. Another factor that can impact pricing is the number of revisions to the design required throughout the process. Ideally, these should be avoided altogether if saving on costs is your top priority. Because of the high costs involved in changing the design once an architectural animation has been created, we create animations only from previously approved renderings (called keyframes in the case that the client only requires animation and not renderings). The renderings are a natural pre-step for the animation and are used to the design in place before proceeding with the animation.
WHAT IS THE DIFFERENCE BETWEEN ARCHITECTURAL ANIMATION AND A MARKETING MOVIE?
A 3D animation consists of just 3D content whereas a marketing movie is a branding video that contains various different elements to showcase your development in the best way. 3D Content is a key component in creating a successful marketing movie but takes things one step further by adding features such as storyline, soundtrack, video editing, info texts, and lifestyles. Marketing movies are a more complex product and can, therefore, be considered as a premium product.
DO I NEED TO BUY RENDERINGS IN ORDER TO PROCEED WITH A 3D ANIMATION?
In theory no, but this is highly advisable. Renderings are a natural pre-step for architectural animations because they are still images where we can incorporate any adjustments to the design with relative ease. This helps you to verify the whole design before proceeding with the animation. It’s good to do this at the rendering stage as this type of revisions is pricier and takes more time if completed at the animation stage. In other words, proceeding with the animation without rendering first is possible although it could be a costly route if your design isn’t 100% finalized and isn’t something that we recommend.
HOW LONG DOES IT TAKE TO CREATE A 3D ANIMATION OR MARKETING VIDEO?
Preparing an animation can take between a few weeks and a few months, and this depends on how many seconds of 3d animation we will need to produce, how many camera movements are required, and how many computers the budget allows us to involve – higher numbers of computers leading turnaround time significantly as the computing power is a bottleneck here.
HOW TO SAVE ON COSTS ON MARKETING VIDEOS?
One way of saving costs is by reducing the amount of 3d animated content in the video and increasing the amount of lifestyle footage (e.g Shutterstock footage). One second of 3D animation is more expensive than one second of lifestyle video from Shutterstock. For example, one 1 min video with 20 secs of 3D animation will be cheaper than a 1 min video with 40 secs of 3D animation.
HOW IS ANIMATION USED IN ARCHITECTURE?
Animation is used by architects & real estate developers to communicate the design of a property between themselves or to an end client. In contrast to renderings which show a space at a fixed angle, an animation shows movement and guides the viewer through/between spaces. An animation can also be used to show a property within the context of a neighbourhood, and can be incorporated in marketing movies to promote developments and attract potential buyers.
WHAT IS A FLYTHROUGH?
An architectural 3D animation that shows future projects as if they were already built. The name flythrough refers to a video sequence that is designed to show the connection between spaces as we fly through the spaces one after another. Flythrough animations can be as realistic as real movies.