ARCHITECTURE PRESENTATION STRATEGY – HOW TO STEAL THE SHOW
Whether you’re a fan of them or not, there’s no denying that being able to deliver a successful and convincing architecture presentation is a very important skill as an architect. Whether it’s getting a client on the same page as you regarding your concepts and designs, trying to convince your local planning authority to approve a construction, securing a contract via winning competition bid, or closing a big project with your dream client. Despite this importance, delivering an effective architecture presentation can be something that many architects struggle with.
MINDSET – INVESTORS VS ARCHITECTS
Architects and investors often view things very differently when it comes to the way they analyse the architectural projects they come to be involved in. Good architects are concerned with creating great design, and are meticulous in their attention to detail and the design process. Investors, on the other hand, tend to be overtly direct, and focus on the monetary benefits and value added selling points of a project, rather than the design and aesthetic qualities that make them a design success. Successful investors can be calculating, and tend to be hardcore negotiators in pursuit of the highest possible returns on their investments in the fastest time possible. Architects attempting to sell visions of their projects through architecture presentation ignore this at their own peril.
Investing a great amount of time and resources into creating award winning design whilst, at the same time, failing to invest in effective ways to communicate that design plan, will inevitably lead to problems in selling the vision. Successfully communicating your ideas and getting decision makers on the same page as you is vital, meaning that finding effective presentation methods are more essential than ever.
STANDING OUT & GRABBING PEOPLE’S ATTENTION
There could be dozens of architectural firms trying to win that competition to work on that state-of-the art public building or hoping to close that contract to work on that luxurious high-rise residential building that you would love to design. With this mind, it’s essential to find ways to maximize the effectiveness of your architecture presentation so that you’re chosen rather than your competitors. Furthermore, no matter how well designed, intellectual and technically impressive your project is, we live in the age of the “attention economy”, where trying to get people focusing their attention on what you want them to can be a challenge. This can all too often result in your heavily invested-in concept struggling to gain the necessary traction it needs to succeed, especially if being expressed through technical design language, complex drawings or sketches. A recent study found that the average person’s attention gets distracted within 8 seconds meaning that you have to find ways to immediately capture the imagination before minds drift onto the next competing option or off to vacant smartphone screen time.
3D VISUALIZATION – A POWERFUL TOOL FOR ARCHITECTURE PRESENTATION
3D architectural visualization is a powerful tool, and is one that allows you to maximize your ability to stand out from competitors and grab your audience’s attention when it comes to architectural presentations. People are visual creatures, and imagery is the most memorable and effective tool available. Studies show our brains not only process visuals faster, but they also retain and transmit much more information when an idea is delivered visually over any other alternative.
In the field of architecture, the best way to utilize the power of visuals to your advantages is through 3D architectural renderings, architectural animations and virtual reality real estate tours. These materials are guaranteed to grab people’s attention and wow potential buyers over sketches, concept diagrams, descriptions of features, and the like. Making use of 3d rendering services that are able to create a photorealistic rendering that perfectly encapsulate your concept and captures the attention of your audience is the answer. A VR real estate tour takes this a step further allowing people to actually feel immersed in experiencing the design of the building through an interactive photoreal environment that they control and are free to explore. Cut down on the talking and let the photorealistic renders do the talking for you.
Studies have found that people form a first impression of something in a mere 50 milliseconds, meaning that being impressive in your architecture presentation will ultimately increase your odds of closing that deal or winning that competition in the long run. Uninspiring sketches or an average looking rendering simply won’t do the trick, but a slick and highly photorealistic rendering, architectural animation, or VR real estate technology certainly will. With this in mind, the value that contracting an experienced 3D rendering company can lend to selling an architectural project, can be priceless.
When it comes to convincing investors, and non-design-orientated decision makers, on the quality of your architectural design, technical details, and list of features, old school architectural presentations no longer cut it. Lifestyle image and the profitability of a design idea, communicated through inspiring 3D visualization, is now what sells. 3D architectural renderings, architectural animations, and VR real estate tours, are all able to evoke powerful emotions and leave lasting impressions, regardless of a person’s professional background, or prior related design experience. Whether your target audience is an investor, planning authority, or a real estate developer, highly photorealistic media offers the best way at communicating your concept through an architecture presentation to those who have the power to make it a success or a failure.